New Age SEO

SEO Post Panda Update

As an employee for an SEO New York City company and update that Google rolled out, was one of the biggest things that has ever happened in the industry. Instantly, thousands of websites tumbled in the rankings, and years of hard work went down the drain for many websites. This is all part of Google hoping to change the face of search engine position forever. As you might have been able to guess, over the years Google has been able to make good on their promise to ensure that sites that are organically build and over the top of the rankings. Of course it will not be able to take a look at every website and make the necessary changes, but they are making real steps and strives toward ensuring that SEO is a legitimate game that you have to build through hard work. If it were up to Google, every website would have a dedicated staff that takes years to put together an excellent campaign. With that said though, most people are not willing to dedicate themselves to one website and watch it all come crashing down in the end. It seems as if Google is more geared toward hobbyists than it is to others.

One of the things that I learned in working for an SEO New York City company is that you can never analyze your data too much. After the panda update I was ruled out by Google, you have to make sure that you are able to put together a campaign that makes sense for each company. Instead of just spamming as many back links as you possibly can, it is in your best interest to find links that are relevant to your niche, and put them together in a way that makes sense for the company. If you’re unable to garner interest in your company, then you have to make sure that you’re providing information that users will love to find when they are searching for the keywords in your target. It almost seems as if Google is not looking for webmasters to target keywords, and to rely solely on building a wonderful website with great content. This was a problem in the past because Google on a hard time analyzing which websites were the originators of the content so when your content is stolen you have no way to protect.

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